Course curriculum

  • 1

    A brief Introduction to using this learning platform.

    • How to use this course

    • Business Development Aptitude - Pre-program Survey
  • 2

    Mindset

    • Develop Your Practice

      FREE PREVIEW

    • Business Development Expectations

    • Differences Between Marketing and Business Development

    • Understanding and Managing Your Mindset

    • Building Client Connections With Curiosity

    • Client Mindset - Empathy

    • Listening Skills for Business Development
  • 3

    Process

    • Social Serendipity and Your Network

    • Business Development Process

    • Marketing and BD tools - research; materials; etc.

    • Discovery meetings - Learning About Your Client

    • Collaboration

    • Networking - Giver/Taker

    • Your networks - Internal and external

    • Focus - Strategy - Niches
  • 4

    Tactics

    • Different Strategies for Influencers and Decision Makers

    • Know Your Firm and Your Colleagues

    • Draft Your Elevator Speech

    • Utilizing Mentors

    • Leverage your affinity groups and referral sources

    • Conferences - Planning, Prep, and Action

    • Virtual Conferences

    • Staying in touch and connecting

    • Next Steps

    • Business Development Aptitude - Post-program Survey